"Change by hypnosis" |
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| The Search for Magic Bullets. |
"Dr. S_____ gave me your number. I called to find out if you can help me. You might want to
know that I've tried hypnosis already and it didn't work. That was before acupuncture, and after I
went off the Zoloft that I took while I was seeing a psychiatrist. I'm anorexic...well, I eat now, but
I'm addicted to diet sodas, and I...."
Same day. a couple hours later:
"I know I should quit smoking. I've tried the patch and the gum and that worked for a couple days,
but I really LIKE to smoke. It's my kids...they hear all this stuff at school..."
Both callers wanted something from outside themselves to painlessly and instantly vaporize the negative
effects of habits they didn't particularly want to change while they stood by and criticized the process.
Now, everybody contains remnants of a wistful kid who wants to believe in magic, and we all possess a
healthy childish desire to avoid anything that isn't fun.
This is NOT the same thing.
It’s the ultimate consequence of a quarter century of marketing hype that vehemently over-promises
results and blithely dismisses consequences.
We all, of course, are expert in marketing hype. Our toothpaste, shampoo, and the twenty-two other
personal chemicals that we apply daily to various parts of our anatomy all promise exaggerated social
rewards for using them.
And, while we would swear it’s ridiculous to believe that a smidgen of peroxide in our toothpaste will get
us a promotion and a big raise, we still superstitiously buy the brand that SEEMS to promise us the most,
because, well…
Our vehicles "make a statement" ... our addresses reveal our inner security… and our exercise machines
imply we are concerned about being better lovers. Our cell phones are security cameras constantly in
touch with the world and also wash underwear if only we could remember the sequence...
And, even if we are naturally slender, we still have fallen, at some time in some way or another, for that
all time favorite “guarantee” that has been sucking in massive amounts of money for over fifty years:
"EAT ALL YOUR FAVORITE FOODS AND STILL LOSE WEIGHT"
The Search For Magic Bullets is THE SINGLE BIGGEST MONEYMAKER in the developed world today.
Pandering to it has become THE MARKETING FORMULA. And, since the no-interest/no-payments-‘til-after-
your-funeral hook has been overdone, the latest wrinkle is the Bonus Giveaway – Buy Stupendous Brite
Eyedrops to restore your vision to prebirth perfection today and receive his and her yachts, a
castle in Wales, and a free tank of gasoline for every car in your family.
It sounds absurd, doesn’t it?
Actually it doesn’t.
Not to the non-critical subconscious mind.
Especially when about 250 similar messages a day bombard our unguarded perception. Especially when
the messages are carefully designed to distract the critical mind while slipping stealthily into the
subconscious.
Now, there is absolutely no question that magic exists. Magic is anything you can’t explain. So, when
your breakfast oatmeal becomes hair and muscle and , that's pretty magical, don't you think? When a
"value meal" becomes hair and muscle and fingernails, that is DEFINITELY magic.
When too many "value meals" become midriff fat and a human manages to force herself to smoke
until her body actually desires the poison, that's more examples of magic. Not "desirable" magic,
perhaps, but magic, like electricity, just is.
And while the reversal often CAN take much less time than the damage, why would anyone with any
sense think an instant explosion of their bad habit is going to be free of ramifications?